<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>the pursuit of techyness &#187; digital marketing</title>
	<atom:link href="http://techyness.com/tag/digital-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://techyness.com</link>
	<description>A blog on Life, Love &#38; The Pursuit of Techyness</description>
	<lastBuildDate>Thu, 29 Jul 2010 13:19:12 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Social Media Fairy Godmother</title>
		<link>http://techyness.com/2009/10/13/social-media-fairy-godmother/</link>
		<comments>http://techyness.com/2009/10/13/social-media-fairy-godmother/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 13:00:40 +0000</pubDate>
		<dc:creator>ame</dc:creator>
				<category><![CDATA[On Life.]]></category>
		<category><![CDATA[The Pursuit of Techyness.]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://techyness.com/?p=876</guid>
		<description><![CDATA[I like tech. And people. But what I like the most is helping people with technology.  Sure, I&#8217;ve received a few frantic phone calls in my time from family and friends that have gone something like&#8230; &#8220;ALANA!&#8221; &#8220;Hey, whats wrong? &#8220;I&#8217;m really sorry to bother you&#8230; BUT&#8230; I just spilled [coffee, water, hot tea, beer, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Ftechyness.com%2F2009%2F10%2F13%2Fsocial-media-fairy-godmother%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Ftechyness.com%2F2009%2F10%2F13%2Fsocial-media-fairy-godmother%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<div id="attachment_877" class="wp-caption aligncenter" style="width: 310px"><a href="http://techyness.com/wordpress_new/wp-content/uploads/2009/10/hendrickspep10_2.jpg"><img class="size-medium wp-image-877 " style="margin-top: 5px; margin-bottom: 5px;" title="alana edmunds homecoming queen" src="http://techyness.com/wordpress_new/wp-content/uploads/2009/10/hendrickspep10_2-300x234.jpg" alt="I think my fairy godmother was present during this moment..." width="300" height="234" /></a><p class="wp-caption-text">I think my fairy godmother was present for this life moment.</p></div>
<p>I like tech. And people. But what I like the most is helping people with technology.  Sure, I&#8217;ve received a few frantic phone calls in my time from family and friends that have gone something like&#8230;</p>
<p>&#8220;ALANA!&#8221;</p>
<p>&#8220;Hey, whats wrong?</p>
<p>&#8220;I&#8217;m really sorry to bother you&#8230; BUT&#8230; I just spilled [coffee, water, hot tea, beer, wine, etc.] all over my [macbook, macbook pro, iPod, blackberry, cell phone] AH OMG!&#8221;</p>
<p>Lately, my people+tech work has been a little bit different than the whole &#8220;ok. breathe.  make sure your computer is off and remove the battery ASAP! Don&#8217;t try to turn it back on! step away from the computer.&#8221;</p>
<p>When I see a blog or some sort of online effort that has some serious promise, I can&#8217;t keep my mouth shut. I mean, doesn&#8217;t everyone love free tech consulting?</p>
<p>It started with Kappa Alpha Theta, @<a title="Twitter Bettie Locke" href="http://www.twitter.com/BettieLocke" target="_blank">BettieLocke</a>, and their <a title="Kappa Alpha Theta Alumnae Blog" href="https://www.kappaalphatheta.org/alumnae/community/alumnae_blog.cfm?&amp;token=969390840&amp;startrow=0" target="_blank">blogs</a>.</p>
<p>Next up is my friend <a title="Brittany Craig Crowning Celebrations" href="http://crowningcelebrations.com/" target="_blank">Brittany</a>&#8216;s blog, &#8220;<a title="Crowning Celebrations Blog" href="http://www.crowningcelebrations.blogspot.com/" target="_blank">Crowning Celebrations.</a>&#8221; Brit is an extremely talented designer, event/wedding planner, and overall just the classiest person I&#8217;ve met. If you don&#8217;t believe me, check out a <a title="Crowning Celebrations Perrysburg, Ohio" href="http://crowningcelebrations.com/kernergallerypage.html" target="_blank">photo gallery</a> of her past work.</p>
<p>Also up on the list is <a title="Run 'Til I'm Fun" href="http://runtilimfun.blogspot.com/" target="_blank">Run &#8216;Til I&#8217;m Fun</a>. These fellow &#8216;Cuse alums are dedicated to the cause of running long distances (which is awesome) and they&#8217;re pretty hilarious too. It shows that they are fans of <a title="Two Birds One blog" href="http://www.2birds1blog.com/" target="_blank">2B1B</a>.  My former (slash lifelong) roommate Sarah says:</p>
<blockquote><p>A security guard standing outside of a building applauded me, stuck out his hand for a high-five and yelled out &#8220;keep it going, gorgeous!&#8221;   This man single-handedly made my day.  A standing ovation, a high-five and a compliment when I have no makeup on and my hair is in a sweaty bun?  God, these tights are magical. &#8211; via <a title="Run 'Til I'm Fun" href="http://www.runtilimfun.blogspot.com" target="_blank"><em>Run &#8216;Til I&#8217;m Fun. </em></a></p></blockquote>
<p>So, all you bloggers out there who are interested in my &#8220;5 minute e-mail of advice&#8221; feel free to shoot me an email at amedmunds@gmail.com.</p>
<p>Sure I&#8217;m no member of the <a title="Startup Princess Fairy Godmother" href="http://startupprincess.com/wordpress/fairy-godmothersguest-bloggers/" target="_blank">Startup Princess Fairy Godmother</a> Consulting team, but who knows, maybe I&#8217;ll drop them an email too.</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Ftechyness.com%2F2009%2F10%2F13%2Fsocial-media-fairy-godmother%2F&amp;linkname=Social%20Media%20Fairy%20Godmother"><img src="http://techyness.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
			<wfw:commentRss>http://techyness.com/2009/10/13/social-media-fairy-godmother/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What You Google Says About You&#8230;</title>
		<link>http://techyness.com/2008/09/17/what-you-google-says-about-you/</link>
		<comments>http://techyness.com/2008/09/17/what-you-google-says-about-you/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 16:44:53 +0000</pubDate>
		<dc:creator>ame</dc:creator>
				<category><![CDATA[The Pursuit of Techyness.]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[online trends]]></category>

		<guid isPermaLink="false">http://techyness.com/?p=170</guid>
		<description><![CDATA[Think back to this morning. What have you entered into that simplified one-line text box on Google&#8217;s homepage in the past few hours? Today I&#8217;ve googled: Mobile Maximo Solutions IMLP Blog (to check how far up it arrives in results) Millennials Photos (don&#8217;t ask- for a side project at work) Syracuse University Homecoming Court (to [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Ftechyness.com%2F2008%2F09%2F17%2Fwhat-you-google-says-about-you%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Ftechyness.com%2F2008%2F09%2F17%2Fwhat-you-google-says-about-you%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Think back to this morning. What have you entered into that simplified one-line text box on Google&#8217;s homepage in the past few hours?</p>
<p>Today I&#8217;ve googled:</p>
<ul>
<li>Mobile Maximo Solutions</li>
<li>IMLP Blog (to check how far up it arrives in results)</li>
<li>Millennials Photos (don&#8217;t ask- for a side project at work)</li>
<li>Syracuse University Homecoming Court (to see who succeeds me as queen)</li>
<li>Syracuse University Diversity Business Summit &amp; Career Fair (I might be attending!)</li>
</ul>
<p>Either way you look at it, tracking and analyzing search trends on Google is an interesting way to see what we&#8217;re up to out there. People Google personal things, medical conditions, interests, definitions, urls, photos&#8230; you name it.</p>
<p>Check out <a title="What is Google Cloud" href="http://googlecloud.com/" target="_blank">Google Cloud </a>if you&#8217;re interesting in seeing what people are searching, <a title="Google Trends" href="http://www.google.com/trends" target="_blank">Google Hot </a>Trends,  <a title="Google Checkout Trends" href="http://checkout.google.com/trends" target="_blank">Google Checkout Trends</a>, or  <a title="Yahoo Buzz: What's Hot in Cyberspace Right Now" href="http://buzz.yahoo.com/" target="_blank">Yahoo Buzz</a> for what&#8217;s hot out there in cyberspace right now. Or even use <a title="Google Insights Search" href="http://www.google.com/insights/search/#" target="_blank">Google Insights</a> for more advanced features- like comparisons across time or locations.</p>
<p>But what about those who have additional insight and access to what we&#8217;re searching and when we&#8217;re searching for it? It&#8217;s powerful marketing information- not only directly from the source (me and you) but the research opportunities relating to this data is truly remarkable.</p>
<p>A friend of mine sent me an <a title="MSNBC Article on Search Trends" href="http://www.msnbc.msn.com/id/26737507/" target="_blank">msnbc article</a> focusing on <a title="Bill tancer hitwise" href="http://weblogs.hitwise.com/bill-tancer/" target="_blank">Bill Tancer</a>, head of Research for <a title="HitWise" href="http://www.hitwise.com" target="_blank">HitWise</a>, a company that provides insight into internet usage (searches, etc.)</p>
<p>In the article, Mr. Tancer made some very interesting suggestions into changes of searches relating to pornography:</p>
<blockquote>
<p class="textBodyBlack">[Bill Tancer] said surfing for porn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.</p>
<p class="textBodyBlack">&#8220;As social networking traffic has increased, visits to porn sites have decreased,&#8221; said Tancer, indicated that the 18-24 year old age group particularly was searching less for porn.</p>
<p class="textBodyBlack">&#8220;My theory is that young users spend so much time on social networks that they don&#8217;t have time to look at adult sites.&#8221;</p>
</blockquote>
<p class="textBodyBlack">Bill also agrees that the amount of false/inaccurate on the web is something that we need to work on:</p>
<blockquote>
<p class="textBodyBlack">&#8220;With the explosion of this type of false information on the Internet I think we will see someone come forward and develop a new type of software that can filter for the most accurate information,&#8221; he said.</p>
</blockquote>
<p class="textBodyBlack">I&#8217;ll end with some of Bill&#8217;s best work&#8230;</p>
<blockquote>
<p class="textBodyBlack">Some of his findings are great trivia, such as the fact that elbows, belly button lint and ceiling fans are on the list of people&#8217;s top fears alongside social intimacy and rejection.</p>
</blockquote>
<p class="textBodyBlack">Thanks bill, I know I feel a lot better knowing that this incredible research power has truly remarkable findings <img src='http://techyness.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Ftechyness.com%2F2008%2F09%2F17%2Fwhat-you-google-says-about-you%2F&amp;linkname=What%20You%20Google%20Says%20About%20You%26%238230%3B"><img src="http://techyness.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
			<wfw:commentRss>http://techyness.com/2008/09/17/what-you-google-says-about-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exciting Techyness News: A &#8220;Brother&#8221; Site Found!</title>
		<link>http://techyness.com/2008/08/13/exciting-techyness-news-a-brother-site-found/</link>
		<comments>http://techyness.com/2008/08/13/exciting-techyness-news-a-brother-site-found/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 18:43:18 +0000</pubDate>
		<dc:creator>ame</dc:creator>
				<category><![CDATA[On Life.]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://techyness.com/?p=115</guid>
		<description><![CDATA[Hard work. Yea, it&#8217;s a bit rough at time, but in the end it can really pay off. (Oh and blogs count for this too). Take my situation: I started Techyness in a quest to become &#8220;master of my own domain&#8221; to say the least. Some sleepless nights, 404 errors and browser incompatibilities later, I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Ftechyness.com%2F2008%2F08%2F13%2Fexciting-techyness-news-a-brother-site-found%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Ftechyness.com%2F2008%2F08%2F13%2Fexciting-techyness-news-a-brother-site-found%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Hard work. Yea, it&#8217;s a bit rough at time, but in the end it can really pay off.</p>
<p>(Oh and blogs count for this too).</p>
<p>Take my situation: I started Techyness in a quest to become &#8220;master of my own domain&#8221; to say the least. Some sleepless nights, 404 errors and browser incompatibilities later, I&#8217;m at the place where the blog is (closer) to where I&#8217;ve always wanted it to be. Heck, I&#8217;m proud of this baby.</p>
<p>I&#8217;ve been fielding some questions lately from friends or visitors wondering, &#8220;Who do you write this for? Is it for your friends?&#8221;</p>
<p>My answer is a bit less concrete. I wrote techyness without a single demographic in mind. It&#8217;s for anyone who is interested in how &#8220;techyness&#8221; intersects with many aspects of life and love. I&#8217;m not talking regurgitated tech specs or technical drawings in this blog. You can get that anywhere.</p>
<p>In working on a new corporate blogging initiative, I&#8217;ve met a few people with whom a passion for wordpress and blogging is shared. One is the founder of <a href="http://www.newlycorporate.com" target="_blank">Newly Corporate</a>, somewhat of a &#8220;brother&#8221; site to techyness, as we have a <a href="http://en.wikipedia.org/wiki/Life,_liberty_and_the_pursuit_of_happiness" target="_blank">similar byline</a> (and it&#8217;s not a bad one, thanks to the declaration of independence).</p>
<p>Newly Corporate takes into account perspectives from a <a href="http://newlycorporate.com/about/" target="_blank">variety of bloggers</a>, covering topics that hit home with the driven young professional.</p>
<p>Look for guest post from yours truly in the near future. Could be the beginning of a wonderful blogging relationship (you know, with the whole inalienable rights byline thing in common).</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Ftechyness.com%2F2008%2F08%2F13%2Fexciting-techyness-news-a-brother-site-found%2F&amp;linkname=Exciting%20Techyness%20News%3A%20A%20%26%238220%3BBrother%26%238221%3B%20Site%20Found%21"><img src="http://techyness.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
			<wfw:commentRss>http://techyness.com/2008/08/13/exciting-techyness-news-a-brother-site-found/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Art of Twittering. Part II</title>
		<link>http://techyness.com/2008/06/08/art-of-twittering-part-ii/</link>
		<comments>http://techyness.com/2008/06/08/art-of-twittering-part-ii/#comments</comments>
		<pubDate>Sun, 08 Jun 2008 08:22:12 +0000</pubDate>
		<dc:creator>ame</dc:creator>
				<category><![CDATA[The Pursuit of Techyness.]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web apps]]></category>

		<guid isPermaLink="false">http://www.techyness.com/?p=76</guid>
		<description><![CDATA[I promised I&#8217;d be back with part deux and you know how I feel about keeping promises&#8230; Any new web app (or mobile device, iPod, etc) always inspires a slew of add-ons, third party accessories and software applications. Twitter&#8216;s no different. So this post is dedicated to cool stuff to check out if you&#8217;re into [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Ftechyness.com%2F2008%2F06%2F08%2Fart-of-twittering-part-ii%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Ftechyness.com%2F2008%2F06%2F08%2Fart-of-twittering-part-ii%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>I promised I&#8217;d be back with part deux and you know how I feel about keeping promises&#8230;</p>
<p>Any new web app (or mobile device, iPod, etc) always inspires a slew of add-ons, third party accessories and software applications. <a href="http://www.twitter.com">Twitter</a>&#8216;s no different.</p>
<p>So this post is dedicated to cool stuff to check out if you&#8217;re into <a href="http://www.twitter.com">twitter </a>or just checking out the scene.</p>
<p><a href="http://www.twistori.com" title="Feelings. Via Twistori."><img src="http://techyness.com/Images/twitter2.png" alt="twitter" align="left" height="243" hspace="10" vspace="5" width="149" /></a>If you want to twitter right, you need to be connected wherever you are (who wants to visit the site to update!?). Mobile connectivity is a <strong>must</strong>.</p>
<ul>
<li> Outlook: <a href="http://www.techhit.com/OutTwit/">OutTwit</a></li>
<li> Blackberry: <a href="http://www.orangatame.com/products/twitterberry/">TwitterBerry</a></li>
<li> iPhone/iPod Touch: <a href="http://deanjrobinson.com/projects/hahlo/">Hahlo 3</a></li>
<li> Windows Mobile: <a href="http://mygeekout.com/hellotwitface/">HelloTwitFace</a></li>
<li> Windows: <a href="http://code.google.com/p/teletwitter/">TeleTwitter</a> (google)</li>
<li> CLI: <a href="http://phalacee.com/index.php?page=development&amp;section=app&amp;development=19">Twitter CLI</a> (if you don&#8217;t know what this means, don&#8217;t dl it)</li>
<p><a href="http://www.technorati.com">Technorati</a> is to Blogging as <a href="http://www.summize.com">Summize</a> is to Twittering. In normal terms, Summize is a search engine that follows twitter feeds exclusively. The best part about it are all of the <a href="http://summize.com/apps">applications</a> the team has developed.</p>
<p>My favorite is<a href="http://www.twistori.com"> Twistori</a>, a beautifully designed site that displays twitter messages from anyone who uses any of the following: <a href="http://twistori.com/#i_love">love</a>, <a href="http://twistori.com/#i_hate">hate</a>, <a href="http://twistori.com/#i_think">think</a>, <a href="http://twistori.com/#i_believe">believe,</a> <a href="http://twistori.com/#i_feel">feel</a>, <a href="http://twistori.com/#i_wish">wish</a>.</p>
<p>For example, one twitter-er wrote, &#8221; <em>I wish</em><span class="large"> I could work 4 google. Ill sweep their floors. I dnt care. I need 2 learn the ways of the google. I am but a <a href="http://answers.yahoo.com/question/index?qid=20070410103555AANJ9ls">young grasshopper</a>.&#8221;</span></p>
<p>If you&#8217;re looking for an ingenious and somewhat addicting way to graphically present twitter updates, visit <a href="http://www.twittervision.com">TWITTERVISION</a></p>
<p>Another response to <a href="http://blogs.forbes.com/digitaldownload/2007/03/a_note_to_all_t.html">David</a> from Forbes: I really think you missed the point of Twitter altogether. As with any  major web app.. the beauty is in the expansive collection of data. These startups fail when they can&#8217;t expand or handle traffic, but mainly if they can&#8217;t harness the amount of information that passes through.</p>
<p>For example, take <a href="http://www.facebook.com">Facebook</a>. You can track music and movie trends, as well as how many times a certain interest is noted. Now add in how you can cross-reference gender, occupation, age&#8230; now we&#8217;re talking. (you really think all those investors were bidding on access to photos from your attendance at last night&#8217;s frat party?)</p>
<p>Think of the amazing statistics and reports that come out of these. Wayyy better than a focus group.</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Ftechyness.com%2F2008%2F06%2F08%2Fart-of-twittering-part-ii%2F&amp;linkname=The%20Art%20of%20Twittering.%20Part%20II"><img src="http://techyness.com/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
			<wfw:commentRss>http://techyness.com/2008/06/08/art-of-twittering-part-ii/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
