Tag Archive for 'commentary'

JewelMint, ShoeDazzle, & Birchbox: My Fascination with the Monthly Subscription Model

I admit, I’d love to have a personal stylist/shopper. But what about the masses? Especially groups that are far-removed from great shopping and lean on the Internet to help them stay stylish and current on new products and trends? Although I live in a shopping mecca, I find myself wishing I had a stylist to [...]

Give the Gift of Your Attention

Everything is vying for our attention. EVERYTHING. And in time, maybe we’ll train ourselves to become better at managing the hierarchy of distractions (infographic shoutout!) but in today’s world, the expectations are increasingly becoming that we’ll repond to everything, from wherever we are and whatever we are doing. We bring our smart phones to bed. [...]

Can Our (Online) Social Lives Really Capture Our Life?

Today, we’re all over the place. Not just in a busy sense (well, that too), but also in a digital sense. We leave our footprint (Foursquare checkins, Facebook wall posts, Tweets, Blog posts, Comments, Yelp Reviews etc..) all over the ‘net. We share where we’ve been, where we’re going, what we did, ate, thought and [...]

True Life: I’m 24 and Moving on My Birthday

I must have some sense of twisted sense of congratulatory celebration, as my moving date happens to fall on the same day as my 24th birthday. Hopefully this move won’t include similar stories from my last move — movers who asked me if I wanted to “party” later or go hit up the bar across [...]

A Major Undertaking: Naming Your Wireless Network

I’ve named my car. (Amelia) I’ve named my blackberry. (Lanesberry) Even my alter ego has a name. (Lane Dog) So why wouldn’t you take the same care with naming your wireless network? This topic was brought up while talking to @ethansen on episode 15 of the podcast that we co-host, Millennious. Personally, I don’t like [...]

Are All Movie Ticket Kiosks Made Equal? I think not.

This past Thursday evening, I visited my local Albany, NY movie theater to go see State of Play with a friend. What I was expecting was to be entertained, what I was not expecting was to have my evening nearly ruined by a klunky user interface (UI). If you just thought to yourself, “this girl [...]

Why Long Nails Aren’t for Techy People.

In preparation for West Point‘s 500th Night event, my mother insisted that I get a manicure. She even deposited the money in my account and said, “now you have no excuse.” Sure, they look very pretty and make a fun noise when you hit the keys. But, the result of this nail extension beauty process [...]

Upcoming Article Series in the Daily Orange

Over the next month, I will be writing a 3-part series in Syracuse University’s college paper, The Daily Orange. The series will focus on three part of technology that influence students: Software, Gadgets/Hardware, and User Generated Content (Podcasting/Blogs). I’m really excited about this series– but also looking for some help. If you have any ideas [...]

2 SMRT 4 U: No, it’s not a response to a pickup line.

While reading through an issue of Glamour (I think), one multi-page advertisement caught my attention. 2 SMRT 4 U, a campaign that works to promote cyber safety, funded by the US postal service, the national center for missing and exploited children and a few other organizations. To raise awareness (and to draw people to the [...]

Cliche New Years Post: Yes, we’re all guilty of it.

My cynical side sometimes takes over on New Year’s, when everyone is working on their resolutions. Sure, marketers, retailers, and businesspeople alike love this time where they can segment the market based on overused expressions of next year’s outlook instead of a more traditional method of segmentation (sounds a little harsh but you know it’s [...]