Yes, I love to shop online. Not as much as shopping in a physical retail environment, but it’s a quick fix when driving to the mall is not an option. In exploring this increasingly evolving retail “place” (One of the “Marketing P’s”).
For me, it’s mainly things that I can’t find in the greater Syracuse area that I want anyway. Like Sephora, Patagonia, pearls from China (ebay) or my newest purchase- headphones by skullcandy (review to come at a later date).
A few weeks ago, I was buying myself a post-breakup gift: (Patagonia’s Re-Tool Snap T Pullover) and decided to google “retail codes” or “coupon codes” just to see if I found anything.
I stumbled upon Retail me Not- an online catalog filled with these codes. (& there are many others out there just like it, like (currentcodes, etc.) Simply stated, you just enter in the URL of where you’re looking to find deals, and then the current results will display.
The best part about this site is that users vote on what works and what doesn’t- so it wastes less of your time.
On a recent Sephora purchase, I searched the site and used “FREESHIP25″ … free shipping with a $25 order. Kinda sweet if you don’t have a store nearby.
I have to admit- while entering the sephora code, i felt a little guilty- mainly for those who spend time analyzing data and sending out strategic emails to certain market segments with pre-determined offers. But then I was like- hey- i’m saving some money here. Still, that Whitman School of Management marketing minor in me feels a little for this current situation. However, if it means one more transaction, or a client to buy more or buy more often- does it really matter?
My conclusion: It must just affect the end data that marketers collect on the number of codes used for online transactions– if you were to compare this data to the number of codes that were emailed out- it’s a worthless figure. Maybe they’ll come out with something new… but then again, someone will figure out a way to work around it. god bless the internet.
Want to ensure you get the best deal always? Download the Retail Me Not desktop widget or firefox add-on… but proceed with caution. There’s no turning back once you begin to install firefox add ons. If you don’t watch out, you’ll turn out like me and have lots of them. I’m actually using ScribeFire to write this post.